The Greatest Idea Ever: Baby@Gmail.com

My friend, Gordon, and I were riding back from a rec league basketball game a couple months ago. We chatted about the game, about how we used to be able to touch the rim, about the upcoming weekend, and about kids. (I’m not sure how smooth the transition to the final topic was.) Then, in only 13 words, he shared an idea that would change my world:

 “You should set up an email address for your baby before she’s born.”

Yes! So simple! So useful! So wonderful! Why hadn’t I thought of that? In the spirit of accurate reporting, Gordon’s brother shared the idea with him. He and his wife had set up an email for their first child before her birth. And the idea has been around for quite time. There’s this article from 2007. And this one about the percent of newborns with email address from 2010. (That number has probably tripled, at least, in the last three years, but I couldn’t find anything that said so.)

I suspect this warm and fuzzy Google ad from 2011 was probably what brought this baby email idea into the mainstream. (It’s well worth the 90 seconds if you’ve never seen it. I just watched it seven times. It’s amazing.) Taking it even a step further, this one dad captured one second of his son’s life for 365 days and turned it into a pretty creative (and popular) video.

So, this weekend, I am setting up an account for Baby Briddon. Yes, that means I’m revealing her name to the Internet before we reveal it to our families and friends, but oh well. I trust the Internet not to tell anyone because A) it doesn’t care and B) it’s not a person.

Some of you might have a question dancing around in your head: Why? I’m quite certain my mother does, if she’s reading this. She’s saying, “Oh, Michael. Why would you want to do that? Why would you want to set up an email address for a baby? She’s not going to be able to use it for years! You and your technology!”

Well, Mom, here are three reasons why:

1. I can send her emails about the day she is born, about the first time she meets her grandparents, about her first walk around the neighborhood, about her first smile, and about her favorite toy. I can send her pictures of her parents in Mexico (before she barged in!), of her favorite dress, of her chubby, little legs. I can send her videos of her first step, her first word, and her first birthday. I can send her so many wonderful things. 
2. You (and any other friends and family) can send her stuff, too. 
3. She’ll have this amazing history of her life that she’ll enjoy immensely when she’s old enough to read.

When I was old enough, I remember flipping through old, worn photo albums. I remember scanning through a baby book to see a certificate and a set of footprints. I loved those things because they helped define who I was and where I came from. Now, thanks to technology, I can create those memories in more creative ways. And so can my friends and family.

An email address may be a simple thing, but it’s a powerful connector. And, most importantly, it will put a smile on my daughter’s face someday.

Thanks, Gordon. I owe you one.